Oops! Something went wrong while submitting the form.
Ready to try Admira?
Meet with a product expert
How Promologistics Optimized Operations & Grew B2B Service Contracts
25% Increase in Average Deal Size: Promologistics focused on events and campaigns that drew higher-value leads.
25% Increase in Average Deal Size
Promologistics focused on events and campaigns that drew higher-value leads.
Faster Sales Cycles
Real-time alerts and multi-touch visibility allowed reps to act quickly, cutting down the RFP process.
Optimized Trade Show Budget
They dropped two underperforming events and reinvested in the one that drove the biggest deals, saving 30% in sponsorship costs.
With Admira, we finally see how each marketing touch contributes to real B2B contracts. Our trade show ROI is clear, and our sales team is more effective than ever.
Company
Promologistics
Headquarters
Mexico
Industry
Technology
About the company
Promologistics provides B2B services—logistics and fulfillment solutions for mid-to-large enterprises. Their suite of services includes inventory management, supply chain optimization, and last-mile delivery.
The Challenge
Opaque B2B Buying Cycles
The Who
Promologistics provides B2B services—logistics and fulfillment solutions for mid-to-large enterprises. Their suite of services includes inventory management, supply chain optimization, and last-mile delivery.
The Problems
Promologistics struggled with:
- Opaque B2B Buying Cycles: Their prospects typically engage in lengthy research, multiple stakeholder consultations, and RFP processes.
- Fragmented Account Data: Data lived in CRM, email marketing, LinkedIn outreach, and offline events—no single source of truth.
- Unclear ROI on Trade Shows: They invested heavily in trade show sponsorships, but the direct impact on pipeline was murky.
The Requirements
Promologistics needed to:
- Centralize Account-Level Insights to tie all marketing touches (events, cold outreach, retargeting ads) back to open opportunities.
- Measure Trade Show Influence on final contract signings.
- Enable Sales & Marketing Alignment by giving both teams a shared view of account activity and stage progression.
- Real-Time Updates: They wanted to respond quickly when key accounts showed increased engagement.
The Alternatives
- Continuing with Offline CRM Entries: Manually logging trade show leads and cross-referencing with closed deals was cumbersome and often inaccurate.
- Generic Analytics Tools: Could show web traffic, but not multi-touch account-level journeys critical to B2B deals.
- Hiring an Attribution Consultant: Might provide some insights, but Promologistics wanted an ongoing in-house solution.
The Solution
Improve GTM efforts and transform revenue enablementÂ
The Insights
After deploying Admira:
- Comprehensive Account Journey: The platform stitched together each account’s interactions—from LinkedIn ad impressions to trade show booth visits—helping the team identify high-intent signals.
- Attribution for Events: Admira revealed that certain trade shows yielded fewer leads but resulted in larger average deal sizes, influencing future sponsorship decisions.
- Alignment Across Teams: Sales reps started getting auto-alerts when target accounts engaged with new content or requested demos, leading to faster follow-ups.
The Results
Improve GTM efforts and transform revenue enablementÂ
The Results
- 25% Increase in Average Deal Size: Promologistics focused on events and campaigns that drew higher-value leads.
- Faster Sales Cycles: Real-time alerts and multi-touch visibility allowed reps to act quickly, cutting down the RFP process.
- Optimized Trade Show Budget: They dropped two underperforming events and reinvested in the one that drove the biggest deals, saving 30% in sponsorship costs.
“With Admira, we finally see how each marketing touch contributes to real B2B contracts. Our trade show ROI is clear, and our sales team is more effective than ever.”
— VP of Marketing, Promologistics
.svg)
%20(2).png)
