How Dinametra Scaled Client Campaign ROI & Streamlined Reporting

The Who

Dinametra is a fast-growing marketing agency specializing in brand strategy, paid advertising, and content marketing. They manage a variety of client campaigns across social media, Google Ads, and programmatic platforms.

The Problems

Dinametra handled multiple clients across diverse industries, which led to:

1. Fragmented Visibility: They used separate tools for each client’s analytics, resulting in a lack of centralized reporting.
2. Difficulty Proving ROI: Without multi-touch attribution, Dinametra struggled to show how their top-of-funnel efforts contributed to final conversions.
3. Complex Reporting: Generating weekly or monthly reports for each client involved wrangling multiple spreadsheets and data sources.

The Requirements

They needed a platform that would:

1. Consolidate Client Data across paid and organic channels for a holistic view of campaign performance.
2. Offer Role-Based Dashboards so each account manager could quickly see their respective client metrics.
3. Provide Multi-Touch Attribution to illustrate the real impact of brand awareness, mid-funnel nurture, and final conversion.
4. Simplify Reporting with automated dashboards and white-label capabilities for client presentations.

The Alternatives

• DIY Client Dashboards: Dinametra had considered building custom data pipelines, but it required significant technical resources and ongoing maintenance.
• Continuing with GA4 + Spreadsheets: Google Analytics 4 provided basic metrics, but no easy way to unify or attribute data across all paid channels.
• Niche Point Solutions: Some solutions tracked just social media or just Google Ads, but that wouldn’t provide a 360° view.

The Insights

By implementing Admira:

• Client-Centric Dashboards: Dinametra’s team created individual dashboards for each client, showing real-time performance by channel and campaign stage.
• Multi-Touch Attribution: Account managers discovered that early top-of-funnel awareness campaigns had a substantial influence on final conversions, helping them justify brand-building efforts.
• Automated Reports: Weekly and monthly performance summaries were generated automatically, freeing account managers from manual data wrangling.

The Results

• 40% Reduction in Reporting Time as spreadsheets and siloed tools were replaced by Admira’s unified dashboards.
• Improved ROI Visibility: Clients saw how each dollar spent contributed to pipeline growth, increasing transparency and trust.
• Increased Upsell Opportunities: With clearer attribution data, Dinametra was able to upsell clients on additional marketing services tailored to proven, high-impact channels.

“Admira brought all our clients’ campaigns under one roof. Now we can show ROI instantly and spend more time optimizing campaigns instead of cobbling together reports.”

Josue — Director of Client and Marketing Services, Dinametra