How KW Streamlined Real Estate Sales & Marketing with End-to-End Attribution

The Who

KW is a real estate brokerage firm operating across multiple cities, specializing in residential and commercial property sales. They pride themselves on personalized client service and a strong focus on digital marketing.

The Problems

KW’s real estate marketing efforts faced:

1. Disparate Lead Sources: Prospective homebuyers came in via listings portals, social ads, yard signs, and referral networks—none of which were unified.
2. Complex Buyer Journeys: Clients often browsed multiple properties, made repeated site visits, and interacted with various agents before closing a deal.
3. Limited Visibility for Agents: Agents needed real-time insights to prioritize leads with the highest intent, but the data was scattered.

The Requirements

They needed a solution that would:

1. Centralize Lead Data from property portals, social media ads, and office walk-ins.
2. Offer Multi-Touch Attribution to see which marketing activities truly influence final closings.
3. Show Agent Activity—like phone calls, property visits, emails—in context with marketing efforts.
4. Provide Automated Reporting to measure agent performance, marketing ROI, and pipeline updates.

The Alternatives

• Relying on CRM Alone: While KW’s CRM tracked lead communication, it didn’t tie back to marketing channels or property portal data.
• Manual Spreadsheets: Agents spent hours updating lead statuses, which was error-prone and didn’t feed into marketing insights.
• General BI Tools: Most BI solutions required custom connectors and ongoing dev work, which KW wanted to avoid.

The Insights

Upon adopting Admira:

• Unified Lead Funnel: KW connected property portal leads, social ad clicks, and agent follow-up activities into a single timeline.
• Attribution Modeling: They discovered that Facebook retargeting ads were key to re-engaging buyers who had initially come from listing portals.
• Agent Performance Dashboards: Each agent saw real-time pipeline updates, including which leads were showing the highest intent based on multiple site visits or downloads of property brochures.

The Results

• 25% Faster Closing Cycles: Agents prioritized leads who showed the strongest signs of readiness, leading to faster negotiations and sales.
• Boost in Marketing ROI: KW reduced ad spend on ineffective property portal placements, reallocating it to proven retargeting campaigns.
• Improved Agent Accountability: Transparent dashboards highlighted top performers and helped coach lower performers.

“Admira transformed our chaotic lead process into a well-oiled machine. Now we know exactly which marketing efforts lead to closed deals—and how to replicate that success.”

— Marketing Director, KW