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Terms of Service

1. The Service

Admira is a marketing-attribution platform. We help businesses that advertise online understand which advertisements, campaigns, and creatives produced their leads and customers, by connecting the advertising, website, and CRM data those businesses already control and presenting it as attribution reporting.

We are an analytics and attribution layer. We are not an advertising network, a CRM, a messaging inbox, or a communications provider.

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2. Eligibility and accounts

You must be at least 18 and able to form a binding contract. You are responsible for the credentials to your account, for all activity under it, and for keeping your account information accurate. Notify us promptly at support@getadmira.com of any unauthorized use.

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3. Customer data and connected accounts

To provide the Services, you may connect third-party accounts you control or are authorized to act for — for example advertising accounts, CRM systems, and WhatsApp Business Accounts (each a "Connected Account").

You represent and warrant that:

  • you own or are authorized to connect each Connected Account and to authorize Admira to access the data in it;
  • you have provided all notices and obtained all consents required under applicable law for Admira to process that data on your behalf; and
  • your use of the Services complies with the terms of each third-party platform you connect (including Meta's and WhatsApp's terms — see §7 and §8).

As between you and Admira, you retain all rights in your Customer Data. You grant Admira a worldwide, non-exclusive license to host, process, and use Customer Data solely to provide and improve the Services and as described in our Privacy Policy. For most data you connect, Admira acts as a data processor and you act as the data controller; our respective obligations are set out in our Data Processing Agreement (§11).

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4. Acceptable use

You will not, and will not permit anyone to: use the Services in violation of law or any third-party platform's terms; upload data you have no right to process; attempt to re-identify individuals from de-identified data; probe, scrape, or disrupt the Services; or use the Services to build a competing product.

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5. Third-party platforms

The Services interoperate with third-party platforms (including Meta, WhatsApp, and CRM providers). Those platforms are controlled by others, governed by their own terms, and may change or discontinue their APIs at any time. We are not responsible for third-party platforms, and your use of them through the Services remains subject to their terms. A change or interruption by a third-party platform may affect the Services without liability to us.

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6. Intellectual property

The Services, and all software, text, and design in them (excluding Customer Data), are owned by Admira and its licensors and protected by law. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Services during your subscription. All rights not expressly granted are reserved.

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7. WhatsApp Business Platform and Click-to-WhatsApp attribution

This section describes how Admira uses the WhatsApp Business Platform (Cloud API) provided by Meta. It applies in addition to the rest of these Terms.

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Our role. Admira operates as a Tech Provider on the WhatsApp Business Platform. Where you advertise on Meta using Click-to-WhatsApp ("CTWA") ads and operate a WhatsApp Business Account ("WABA"), you may grant Admira access to your WABA so that we can attribute the WhatsApp conversations produced by your ads to the specific advertisement that produced them. Admira is subscribed alongside your existing WhatsApp provider; we do not replace it.

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What the integration does. When a person taps one of your CTWA ads and sends their first WhatsApp message, Meta attaches advertising metadata (a "referral" object) to that inbound message — including the ad's identifier, headline, description, media reference, source URL, and a click identifier ("ctwa_clid"). Admira receives that message notification (webhook) and reads it in order to attribute the conversation to your advertisement.

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What Admira stores. From each such notification, Admira retains only the information required for attribution:

  • the advertising ("referral") metadata described above;
  • the sender's phone number;
  • the WhatsApp message identifier; and
  • the message timestamp.

What Admira does not do.

  • We do not send WhatsApp messages. Admira has no inbox, no agent seats, and no outbound messaging capability of any kind. You continue to use your own WhatsApp provider for all conversation handling.
  • We do not retain WhatsApp message content. Any part of an inbound message that is not attribution metadata — including the message text, media, captions, and the sender's WhatsApp profile name — is discarded at the point of ingestion and is never written to storage.
  • We do not use WhatsApp data to advertise to WhatsApp users, we do not sell it, and we do not share it except with sub-processors acting on our documented instructions, or as required by law.

Purpose. Admira processes this data solely to provide advertising-attribution reporting to you — the business that owns the WABA and paid for the advertising. The phone number is used as a matching key to associate the conversation with your own CRM contact and to prevent duplicate leads.

Outcome reporting (where you enable it). At your direction, Admira may transmit conversion outcomes associated with a ctwa_clid (for example, that a lead qualified or a sale occurred) to Meta's Conversions API, so that your advertising campaigns can be measured and optimized. Where a phone number is included in any such transmission, it is hashed (SHA-256) before it is sent. This is a server-to-server report about your own advertising outcomes; it is not a WhatsApp message and is not directed at the WhatsApp user.

Compliance. Our processing of WhatsApp data complies with the Meta Platform Terms, the WhatsApp Business Messaging Policy, and applicable data-protection law. You remain responsible for your own compliance with those terms in respect of your WABA and your customers, including providing any notices and obtaining any consents required from the individuals who message you.

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8. Fees

[If applicable: fees, billing cycle, taxes, non-payment. Otherwise state that access is governed by your order form / subscription plan. Fill in per Admira's commercial terms.]

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9. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that attribution results are complete or error-free; attribution is inherently probabilistic and depends on data provided by you and by third-party platforms.

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10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADMIRA WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, OR DATA. ADMIRA'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE AMOUNTS YOU PAID US IN THE [TWELVE (12)] MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. [Adjust per counsel and jurisdiction.]

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11. Data protection

We process personal data as described in our Privacy Policy. Where Admira processes personal data on your behalf, we will do so as a processor under a Data Processing Agreement, which we make available and will sign on request (support@getadmira.com), in accordance with Article 28 GDPR.

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12. Term and termination

These Terms apply while you use the Services. You may stop using the Services and close your account at any time. We may suspend or terminate access if you materially breach these Terms or a third-party platform's terms, or as required by law. On termination, the license in §3 ends and we handle your data as described in the Privacy Policy and the Data Processing Agreement. Sections that by their nature should survive (including §6, §9, §10, §11, and §13) survive termination.

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13. Changes to these Terms

We may update these Terms from time to time. The current version governs your use of the Services. We will post the updated Terms and, for material changes, provide notice as described in our Privacy Policy. Your continued use after the effective date constitutes acceptance.

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14. Contact

Admira — support@getadmira.com — https://www.getadmira.com

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