WhatsApp ads attribution, from chat to sale

In LATAM the sale closes in WhatsApp, but Meta only reports “conversations started.” Admira attributes Click-to-WhatsApp ads, connects each chat-originated lead to your CRM and to revenue, and sends the result back to Meta.

Admira attribution dashboard: won deals by type this quarter

Admira chart of deals created, won and lost

Admira deal trend chart: deals created, won and lost last year

Admira channels overview comparing ad channels this quarter

Admira inbound pipeline card tracked against goal

Admira paid pipeline card for ad-driven deals, tracked against goal

AI analyst

Which ad started the chat?

Ask which Click-to-WhatsApp campaign brought the chats that turned into sales and get the answer in seconds. No SQL, no Excel, no waiting on a weekly report.

From chat to CRM

Every chat lead, with its ad

Click-to-WhatsApp ads, Meta, Google, TikTok and your CRM (Kommo, HubSpot, Clientify and more) in one place, so each chat lead keeps its source.

Chat-led journeys

From ad to chat to sale

See every touchpoint around the chat, match anonymous visits to leads and revenue, and stop judging ads by chat volume alone.

AI Ads

Creatives that start sales

Create UGC-style video ads from a product link with AI, then see which ones start chats that close.

Click-to-WhatsApp ads, connected to revenue

Send real sales back to Meta through the Conversions API, so it optimizes for buyers, not just conversations.

Know which chats turn into sales

Reports by campaign and ad that show leads, pipeline and revenue together, with CAC and ROAS for every Click-to-WhatsApp ad.

Ad to qualified lead

Follow impressions down to qualified leads, step by step.

Funnel chart from ad impressions to leads to qualified leads

Chats that buy

Find which ads bring the chats that close.

Admira card comparing engagement of adopters

Admira card comparing engagement of non-adopters

Chat lead volume

Watch WhatsApp leads by month and spot what moved them.

ROAS from real sales

Ad spend, closed revenue and ROAS, side by side.

Sale, not just a chat

Link each sale to the ad click that opened the chat.

Touchpoint timeline from ad click to purchase in Admira

Purchase attributed to the original ad click

Revenue goal pacing

Estimate when your WhatsApp pipeline hits your goal.

By account and ad set

Compare conversions by ad account, campaign and ad set.

Measure sales, not chats from your WhatsApp ads

+35% completion rate

Apurata found its biggest drop-off, refined messaging: 35% higher loan completion rate.

Privacy and compliance

GDPR and CCPA compliant. Cookieless tracking by default, and no personal data collected by default.

Setup in minutes

Technical setup takes minutes. Full onboarding, including dashboard setup and team training, takes about two weeks.

WhatsApp attribution FAQs

What is WhatsApp ads attribution?

It connects each chat that starts from a Click-to-WhatsApp ad to the lead in your CRM and to the revenue it produced, so you know which ad sold, not just which ad got messages.

Which ad started this chat?

Admira attributes Click-to-WhatsApp ads and ties each chat-originated lead to its campaign and ad, then follows it through your CRM.

Does Meta get the sales data?

Admira sends server-side conversion events to Meta through the Conversions API, so Meta optimizes with real CRM outcomes instead of conversations started. Google and TikTok too.

Which CRMs does it work with?

Kommo, HubSpot, Salesforce, Pipedrive, Clientify, Zoho, Monday and ActiveCampaign. If a tool you use isn't supported, we build the integration.

Only for WhatsApp ads?

No. Admira also attributes Meta, Google, TikTok and LinkedIn ads and your website, so you see every channel in one view.

Is my customers' data safe with you?

Data is stored on AWS in the US (Austin). Admira is GDPR and CCPA compliant and does not collect personal data by default. Tracking is cookieless by default.