Measure marketing ROI by channel with real CRM revenue

Ad platforms can count the same sale twice and miss the deals your team closes in the CRM. Admira measures ROI, ROAS and CAC by channel with real revenue, so you move budget to what sells.

Admira dashboard measuring marketing ROI with pipeline, deal trends and channel charts

Real ROAS

Revenue from your CRM

Admira ties every sale closed in your CRM back to the campaign and ad that drove it, so ROAS reflects real revenue, not platform-reported conversions.

CAC by channel

Cost per sale, not per lead

See what each customer really costs on Meta, Google, TikTok and LinkedIn, and which channel turns spend into closed deals.

No double counting

One sale, credited once

First-touch, last-touch, linear and U-shaped models split one sale's credit across every touchpoint in the journey.

Conversions API

Feed platforms real sales

Admira sends server-side conversions back to Meta, Google and TikTok, so they optimize for sales, not clicks.

Stop guessing which ad sells. Scale the right one.

Connect your ad accounts, website and CRM, including HubSpot, Salesforce, Kommo, Pipedrive, Clientify and Zoho.

ROI, ROAS and CAC by channel, campaign and ad

Return on ad spend, CAC, ROI and pipeline for every channel, campaign and ad, calculated with the revenue in your CRM.

From spend to sale

Trace impressions to leads to qualified leads, by channel.

Admira funnel card showing conversion rate for the quarter

Admira funnel chart from impressions to leads to qualified leads

Higher-value leads

Find the campaigns that bring your most engaged customers.

Chart of daily product events for highly engaged customers

Chart of daily product events for less engaged customers

Leads that close

Compare lead volume by month against the deals it produced.

Line chart of the monthly lead trend in Admira

Admira card with total leads for the month

Return on ad spend

Spend, CRM revenue and blended ROAS in one place.

Credit every touch

See which ad click started each sale and what moved it.

Buyer journey timeline from a Google ad click to checkout

Purchase attributed to the original ad click in Admira

ROI month by month

Track how revenue moves as you shift budget.

Where to move budget

Compare conversions by ad account, campaign and ad set.

Promologistics saw a 25% increase in average deal size

How they did it

They focused on the events and campaigns that drew higher-value leads.

Privacy and compliance

GDPR and CCPA compliant, cookieless by default, and no personal data collected by default.

Your history, included

Import historical data so you can compare ROI before and after you move budget. Technical setup takes minutes.

Marketing ROI questions

How do you measure marketing ROI?

Admira connects your ad spend with the deals and revenue in your CRM, then calculates ROI, ROAS and CAC by channel, campaign and ad.

Why is platform ROAS so different?

Each platform reports its own conversions, so one sale can appear in several, and CRM deals may be missing. Admira uses CRM revenue.

Which attribution models?

First-touch, last-touch, linear and position-based (U-shaped). Compare them side by side to see how each channel contributes to closed revenue.

Does it work with WhatsApp leads?

Yes. Admira connects Click-to-WhatsApp ads alongside Meta, Google, TikTok and LinkedIn, so sales that start in a chat count too.

Which CRMs do you connect?

HubSpot, Salesforce, Kommo, Pipedrive, Clientify, Zoho, Monday and ActiveCampaign. If yours isn't supported, we build the integration.

How long until I see ROI data?

Technical setup takes minutes and you can import historical data. Full onboarding, with dashboard setup and team training, takes about two weeks.