Conversions API for Meta, Google and TikTok

Ad platforms optimize on whatever signal you send them. Admira's Conversions API sends real CRM outcomes (qualified lead, deal, sale) server-side, so Meta, Google and TikTok find more buyers, not more form-fillers.

Send better signals

Admira campaign table with spend, ROAS and status by ad, informed by CRM conversion events

How the Conversions API
closes the loop

Admira listens to your CRM. When a lead qualifies or a deal closes, that event goes back to the ad platform that brought it.

Listen

Real CRM outcomes

Connect HubSpot, Salesforce, Kommo, Pipedrive and more. Admira picks up the qualified leads, deals and sales in your CRM.

Send back

Server-side events

Events go server-side to Meta, Google and TikTok. Google receives them as enhanced conversions via its Data Manager API.

Optimize

Algorithms that find buyers

The platforms learn from the people who actually bought, not from whoever filled a form. Then attribution shows which campaign drove revenue.

A form fill
is not a sale.
Tell your ads the difference.

When the pixel only sees form submissions, Meta, Google and TikTok go after more cheap leads, and platform-reported numbers look great. Send real CRM outcomes and they optimize for buyers.

Ad platforms and CRMs such as Meta, Google Ads, HubSpot and Salesforce connected to Admira

Meta, Google Ads, Salesforce and HubSpot connected to Admira

"Admira’s integration has revolutionized our tech ecosystem. The unparalleled insights offer a fresh perspective on our sales and marketing funnel."

Andre Sottil

CEO - Dinametra

Optimize for revenue, not form fills

Pick the CRM events that matter, send them back to every ad platform, and see the revenue each campaign produced.

Qualified leads

Send the stage your sales team marks as qualified.

Funnel chart from impressions to leads to qualified leads

Closed-won deals

Report won deals and sales, not just the first click.

Engagement card for one customer segment

Engagement card for a second customer segment

Meta Conversions API

Server-side CRM events sent straight to Meta.

Google conversions

Enhanced conversions sent via Google's Data Manager API.

TikTok events

The same CRM outcomes, sent server-side to TikTok.

Touchpoint timeline from ad click to purchase

Purchase conversion tied back to the original ad click

Revenue by campaign

Attribution shows which campaign produced the sale.

Cookieless by default

Tracking is cookieless by default, GDPR and CCPA compliant.

Ads that learn from real sales, not clicks

Live on 3 platforms

Live for Meta, Google and TikTok since September 2026, sent server-side.

Privacy and compliance

No personal data collected by default. GDPR and CCPA compliant, stored on AWS in the US.

Your CRM, connected

HubSpot, Salesforce, Kommo, Pipedrive, Zoho and more. If yours isn't supported yet, we build the integration.

Conversions API questions

What is a Conversions API?

A server-side connection that sends conversion events to ad platforms. With Admira, those events come from your CRM: qualified leads, deals and sales, not just page events.

Which platforms are supported?

Meta, Google and TikTok, live since September 2026. Google receives enhanced conversions through its Data Manager API.

Can I send CRM deals to Meta?

Yes. Admira connects HubSpot, Salesforce, Kommo, Pipedrive, Clientify, Zoho and more, and sends the stages you choose, like qualified lead or closed deal, to Meta.

Does it replace my attribution?

No, it feeds it. The platforms optimize with better signals, and Admira's multi-touch attribution shows which campaign produced the revenue.

How long does setup take?

Technical setup takes minutes. Full onboarding, with dashboards and team training, takes about two weeks.

Is the data private and compliant?

Admira is GDPR and CCPA compliant, uses cookieless tracking by default, does not collect personal data by default and stores data on AWS in Austin, US.