The best Supermetrics alternatives in 2026 are Windsor.ai and Coupler.io for low-cost connectors (both from about $19 to $24 a month on annual billing), Porter Metrics for per-account pricing inside Looker Studio, Dataslayer for Google Sheets and Looker Studio users in Europe and LATAM, Funnel for teams that need a full marketing data hub (from $300 a month), and an attribution platform such as Admira if what you really need is ad spend tied to CRM revenue rather than another data pipe. Supermetrics itself starts at $44 a month billed annually ($55 monthly) for 3 data sources. All prices were checked on vendor pricing pages in November 2026.
Below you'll find why teams switch, a comparison table, a cost example for a typical account, and how to pick.
Why do teams look for a Supermetrics alternative?
Supermetrics is a solid connector, and many teams stay on it. The usual reasons to look elsewhere are:
- Price as you grow. Supermetrics' pricing page lists Starter at $44/month annual with 3 data sources and 3 accounts per source, and Growth at $177/month annual with 6 sources and 7 accounts per source. Extra destinations, users, sources and accounts are add-ons. Agencies with many client accounts hit limits fast.
- Destination limits. Plans include a limited number of destinations, so using both Google Sheets and Looker Studio, for example, may cost more.
- It moves data, it doesn't fix it. A connector copies what Meta and Google report. It doesn't reconcile platform numbers or tell you which campaign produced revenue. Our explainer on Supermetrics vs native connectors vs unified measurement covers this difference.
Which Supermetrics alternatives are worth comparing in 2026?
| Tool | Type | Entry price (checked Nov 2026) | How it's priced | Free option |
|---|---|---|---|---|
| Supermetrics (baseline) | Connector | $44/month annual, $55 monthly (Starter) | Data sources, accounts per source, destinations | 14-day trial |
| Windsor.ai | Connector | $19/month annual, $23 monthly (Basic, 3 sources) | Data sources and total accounts | 30-day trial, then a forever-free plan with 1 source |
| Coupler.io | Connector and automation | $24/month annual, $32 monthly (Starter, 3 accounts) | Accounts, destinations, refresh frequency | Free plan (1 account, manual refresh) |
| Porter Metrics | Looker Studio connector | About $15 per account/month (per G2 and its Shopify listing) | Per connected account | Trial listed on G2 |
| Dataslayer | Connector | From €29/month annual (Starter, per its FAQ) | Connectors, accounts per connector | 15-day trial, then a free plan |
| Funnel | Marketing data hub | $300/month annual (Starter) | Plan tiers by connectors and destinations | 14-day trial |
| Admira | Attribution platform with reporting | $199/month (Starter) | Website visitors and seats | Demo |
Vendors don't always count the same thing. A "data source" in Supermetrics or Windsor.ai is a platform such as Meta Ads; an "account" is one ad account within it. Coupler.io and Porter Metrics price mainly by accounts. Compare on your own count of platforms and accounts, not on the headline price.
How do the main Supermetrics alternatives differ?
Windsor.ai
A wide connector catalog with generous account limits. Windsor.ai's pricing shows Basic at $19/month annual with 3 data sources and 75 accounts, and Standard at $99/month annual with 7 sources. Every paid plan lets you pick from its full list of data sources. A good fit if you have few platforms but many ad accounts.
Coupler.io
Connectors plus scheduled data flows into Sheets, Excel, Looker Studio and warehouses. Coupler.io's pricing lists Starter at $24/month annual (3 accounts, daily refresh), Active at $99/month annual (15 accounts, 3 destinations) and Pro at $199/month annual (50 accounts, hourly refresh). Useful if you also automate non-marketing data.
Porter Metrics
Works as a Looker Studio community connector and charges per connected account. Third-party listings put it at about $15 per account per month, so it is cheap for a few accounts and grows linearly. Check its pricing page for current tiers.
Dataslayer
Popular with Google Sheets and Looker Studio users, and it can import existing Supermetrics queries. Its pricing page shows a free plan and paid plans billed annually, but the numbers on its plan cards and FAQ didn't match when we checked (the FAQ said €29, €99 and €299 a month). Confirm before buying.
Funnel
More than a connector: it collects, stores and transforms marketing data, then sends it to BI tools and warehouses. Funnel's pricing starts at $300/month annual for Starter and $600/month for Business. It suits larger in-house teams and agencies that want one governed dataset.
Native connectors
Looker Studio connects to Google Ads and GA4 for free. If those are your only sources, you may not need a paid connector at all. The limit shows up when you add Meta, TikTok or LinkedIn. See our post on Looker Studio reporting limits.
Admira
Admira is not a like-for-like connector. It's an attribution platform that pulls ad spend from Meta, Google Ads and TikTok into a unified ad spend report, connects it to CRM revenue in HubSpot, Salesforce, Kommo or Clientify, and includes a report builder and unlimited dashboards. If your goal is "show cost per sale by campaign", it replaces the connector plus spreadsheet work. If you only need raw platform data in Google Sheets, a connector is cheaper. More on our Supermetrics and Looker Studio alternative page.
Example: what a typical account costs on each tool
Example (hypothetical setup, list prices checked Nov 2026, annual billing): a lead-gen company in Lima reports on 4 platforms (Meta Ads, Google Ads, GA4, TikTok Ads) with 6 accounts in total, into one Looker Studio report.
| Tool | Plan that fits | Why | Approximate monthly cost |
|---|---|---|---|
| Supermetrics | Growth | Starter allows only 3 data sources | $177 |
| Windsor.ai | Standard | Basic allows only 3 data sources | $99 |
| Coupler.io | Active | Starter allows only 3 accounts | $99 |
| Porter Metrics | Per account | 6 accounts at about $15 | About $90 |
| Funnel | Starter | Entry plan | $300 |
None of these numbers include the time to build and maintain the report, or the step of matching leads to sales in the CRM. If that step is done by hand every week, it often costs more than the connector.
How do you choose a Supermetrics alternative?
- Count platforms and accounts. Write down every ad platform, analytics property and ad account you report on.
- List your destinations. Looker Studio, Google Sheets, Excel, Power BI or a warehouse. Some plans include only one.
- Check refresh needs. Daily is fine for most reports; hourly costs more.
- Test your hardest source. Run a trial with the platform that breaks most often, such as TikTok or LinkedIn, and compare totals against the platform UI.
- Decide if you need data or answers. If the question is "which campaign drives sales", a connector alone won't answer it. Read why Meta, Google Ads and GA4 numbers don't match before you blend them.
- Plan the migration. Rebuild one report, run both tools in parallel for two weeks, then switch.
Who should switch, and who should stay on Supermetrics?
Switching makes sense if you pay for Growth only to get more accounts, if you report mainly into one destination, or if you mostly need Meta and Google data for a few clients.
Staying makes sense if your team has years of templates built on Supermetrics, you rely on its warehouse or Enterprise features, or you need a connector it supports and others don't.
A connector isn't the answer if your clients or leadership want cost per sale and revenue by channel. Then you need attribution. Our guide to marketing attribution software pricing compares those tools, and agencies can see our list of agency reporting tools.
FAQ
What is the cheapest Supermetrics alternative?
Windsor.ai and Coupler.io have free plans and paid plans from about $19 to $24 a month on annual billing. Native Looker Studio connectors are free for Google sources.
Does Supermetrics have a free plan?
No free plan is listed, but Supermetrics offers a 14-day free trial of any connector or destination, with no card required.
Can I import my Supermetrics reports into another tool?
Dataslayer lists a Supermetrics import feature. With other tools, you usually rebuild queries and reconnect your report fields.
Is Funnel a Supermetrics alternative?
Yes, for larger teams. Funnel stores and transforms data before sending it on, which costs more but reduces spreadsheet work.
Do connectors show revenue by campaign?
Only the revenue each ad platform reports. To see CRM revenue by campaign, you need to match leads to sales with attribution.
Which alternative works best with Looker Studio?
Porter Metrics, Windsor.ai, Coupler.io and Dataslayer all send data to Looker Studio. Choose by how many accounts you have and how often you need refreshes.
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