The best B2B attribution software depends on your CRM and your deal size. HubSpot Marketing Hub Enterprise is the simplest choice if you already run on HubSpot, though its deal revenue attribution starts at $3,600/month. Adobe Marketo Measure fits Salesforce or Dynamics enterprises. Dreamdata, HockeyStack and Factors.ai fit B2B SaaS teams that need account-level journeys. Attribution App and Ruler Analytics are mid-priced options with published plans from $335 to $400 a month. Admira fits sales-led B2B teams in Mexico, LATAM and the US that sell through Meta, Google, TikTok and WhatsApp. We checked prices on vendor pages in November 2026 and updated this list for 2027 planning. Admira publishes this guide, and we say where it is not the best fit.
What makes B2B attribution different?
B2B attribution has to credit marketing for deals that close weeks or months after the first click, often with several people from the same company involved. Ecommerce tools that credit a single order do not handle that well. A B2B tool should do four things:
- Read deals and revenue from your CRM, not just form fills.
- Group people into accounts, so five touches from one company count as one buying journey.
- Cover long windows, from first visit to closed-won, across ads, content, events and sales calls.
- Send results back to ad platforms such as LinkedIn, Google and Meta so bidding favors pipeline, not cheap leads.
Our guide to attribution for long B2B sales cycles explains the models in depth.
How we chose these tools
We kept tools that B2B teams most often shortlist for revenue attribution and that connect to a CRM. For each one we read the vendor's pricing and documentation pages in November 2026. If a price is not published, we say so. We did not run hands-on tests with live data or use review-site scores, so use this as a structured shortlist and verify fit in a demo.
Which B2B attribution tools are worth comparing in 2027?
| Tool | Best for | Starting price (checked Nov 2026) | Key limit |
|---|---|---|---|
| HubSpot Marketing Hub | Teams already on HubSpot | Enterprise $3,600/month plus $7,000 onboarding (needed for deal revenue attribution) | Expensive jump from Professional; HubSpot data only |
| Adobe Marketo Measure | Salesforce or Dynamics enterprises | Not published | Needs a CRM package and admin work |
| Dreamdata | B2B SaaS account journeys | Free plan; Advanced pricing not published | Free plan keeps only 2 months of user history |
| HockeyStack | B2B SaaS revenue teams | Not published (custom plans) | Little public detail on plans |
| Factors.ai | LinkedIn-heavy ABM teams | Lite $199/month; Basic $6,000/year | Lite caps at 5,000 tracked users and 3 seats |
| Attribution App | HubSpot, Segment or small Salesforce teams | Pro $399/month, or $335/month billed annually | 10,000 tracked users, then $10 per 1,000 |
| Ruler Analytics | Lead-gen B2B with calls and forms | From £299 / $400 per month | Data-driven models start on Medium (from $668) |
| Admira | Sales-led B2B in Mexico, LATAM and the US, incl. WhatsApp | $199/month (Starter) | Young brand, few public reviews; not an MMM consultancy |
HubSpot Marketing Hub: best if you already live in HubSpot
HubSpot's knowledge base says contact create attribution is available on Marketing Hub Professional or Enterprise, but deal create and deal revenue attribution are Enterprise only. HubSpot lists Professional at $800/month with 3 core seats and $3,000 onboarding, and Enterprise at $3,600/month with 5 core seats and $7,000 onboarding.
Limits: moving from Professional to Enterprise just for revenue attribution is a big cost step. It also only sees what is tracked in HubSpot. See 7 limits of HubSpot attribution.
Adobe Marketo Measure: best for Salesforce and Dynamics enterprises
Marketo Measure (formerly Bizible) writes touchpoints into your CRM. Adobe's documentation says the standard install uses a managed package in Salesforce or a managed solution in Microsoft Dynamics 2016 or 365, adding custom objects and fields. A packageless option exists. Pricing is not published.
Limits: plan for admin time and CRM permissions. Adobe notes that the Ultimate tier brings data in through Adobe Experience Platform and does not write touchpoints to the CRM. Our Salesforce attribution guide covers what you can do natively first.
Dreamdata: best for B2B SaaS account journeys
Dreamdata has a free plan with B2B web analytics, cookie and cookieless tracking, company identification and an ad spend report, limited to 2 months of user history, 5 seats and 1 sync. Its Advanced plan (custom pricing) adds AI and custom attribution models, revenue analytics, ROI and ROAS reporting, an analytics agent and an MCP server, with ad audience activation as an add-on. Pricing is tied to monthly tracked users.
Limits: the attribution you need for revenue lives in Advanced, which has no public price.
HockeyStack: best for SaaS revenue teams that want custom setups
HockeyStack sells custom-built plans and says startup pricing is available. Every plan includes CRM and go-to-market integrations, hands-on support and ROI reporting.
Limits: no published prices or plan limits, so comparing cost requires a sales call.
Factors.ai: best for LinkedIn and ABM-heavy teams
Factors.ai publishes its prices: Lite at $199/month after a free trial (5,000 tracked users, 1,500 identified companies, 3 seats), Basic at $6,000/year, Growth at $20,000/year and Enterprise from $36,000/year. Plans focus on how LinkedIn Ads influence accounts, the buyer journey and ABM analytics.
Limits: annual plans above Lite are a real commitment. If LinkedIn is a small part of your mix, much of the value is unused. Read our LinkedIn Ads attribution guide to judge.
Attribution App: best mid-priced option for HubSpot or Segment
Attribution App lists Pro at $399/month, or $335/month billed annually, for up to 10,000 monthly tracked users, with $10 per extra 1,000. All plans include every feature: account-based attribution, HubSpot and Salesforce deal sync, write-back of first touch and last touch, offline channels such as events and webinars, and a Conversion API for Google, Meta, LinkedIn and Microsoft Ads. Optional onboarding costs $2,500 to $5,000. There is a 14-day free trial.
Limits: Pro is aimed at small Salesforce teams; larger ones need a custom quote.
Ruler Analytics: best for B2B lead-gen with calls
Ruler starts at £299 / $400 per month for up to 10,000 visits, with multi-touch attribution, calls, forms and chat. Data-driven and impression attribution start on Medium (from £499 / $668), and marketing mix modelling is on Advanced.
Limits: no account-level ABM features are described on its pricing page.
Admira: best for sales-led B2B in LATAM and the US
Admira ties Meta, Google Ads, TikTok and Click-to-WhatsApp leads to revenue in HubSpot, Salesforce, Kommo, Clientify or ActiveCampaign, and sends CRM events back through its Conversion API. Starter costs $199/month (10,000 unique visitors, 1 seat) and lists B2B benchmarks and buyer journeys. Growth at $399/month adds revenue and multi-touch reporting, ROAS, ROI and CAC. Setup takes minutes; full onboarding about two weeks. See B2B marketing attribution with Admira.
Limits: Admira is a young brand with few public reviews. It is not an MMM consultancy, and if LinkedIn ABM is your main channel, check depth in a demo.
Which one should you pick?
| Your situation | Best starting option |
|---|---|
| You run on HubSpot and have budget for Enterprise | HubSpot Marketing Hub Enterprise |
| You run on HubSpot but cannot justify Enterprise | Attribution App or Admira |
| Salesforce or Dynamics enterprise with an admin team | Adobe Marketo Measure |
| B2B SaaS that wants account journeys and a free start | Dreamdata |
| LinkedIn Ads and ABM drive most pipeline | Factors.ai |
| Calls and forms matter, UK or EU team | Ruler Analytics |
| Leads come from Meta, Google, TikTok or WhatsApp in LATAM or the US | Admira |
What does B2B attribution cost? A worked example
Example (hypothetical): a B2B software company on HubSpot Professional gets about 20,000 tracked visitors a month and wants deal revenue by channel.
| Option | Calculation | Monthly cost |
|---|---|---|
| Upgrade to HubSpot Enterprise | $3,600 − $800 (plus $7,000 one-time onboarding) | +$2,800 |
| Factors.ai Growth (Basic caps at 10,000 users) | $20,000 ÷ 12 | ≈ $1,667 |
| Attribution App Pro, monthly | $399 + 10 × $10 overage | $499 |
| Admira Growth (up to 30,000 visitors) | Flat | $399 |
The cheapest line is not automatically right. If LinkedIn ABM drives most deals, Factors.ai may justify its price. If you need everything inside HubSpot, Enterprise may be simpler. Price the gap against the deals one better decision can win.
Who this is for (and not for)
For: B2B marketing and revenue teams with a CRM, a sales team and enough monthly leads to compare channels.
Not for: very early startups with a handful of deals a quarter, where self-reported attribution and a spreadsheet are enough, or pure ecommerce brands. For a wider view, see our best marketing attribution software list.
FAQ
What is the best B2B attribution software for HubSpot?
HubSpot Marketing Hub Enterprise if you can afford it, since deal revenue attribution is Enterprise only. Attribution App and Admira are lower-cost options that sync HubSpot deals.
Does B2B attribution need account-based tracking?
It helps when several people from one company engage before buying. Dreamdata, Factors.ai and Attribution App describe account-level features.
Which B2B tools publish prices?
Factors.ai, Attribution App, Ruler Analytics, HubSpot and Admira publish prices. Dreamdata Advanced, HockeyStack and Marketo Measure do not.
Can B2B attribution send data back to LinkedIn and Google?
Some tools do. Attribution App lists a Conversion API for Google, Meta, LinkedIn and Microsoft Ads, and Admira sends CRM events to Meta, Google and TikTok.
How long until B2B attribution is useful?
Setup can take days, but you need at least one full sales cycle of data before channel comparisons are reliable.
Is first-touch or multi-touch better for B2B?
Multi-touch is usually more useful because B2B deals involve many touches. Compare a few models side by side rather than trusting one.
.svg)
%20(2).png)
