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Guides

Admira vs Cometly (2026): Which Attribution Tool Fits Lead Gen?

Andre Sottil
Founder & CEO, Admira

Choose Cometly if you are a US paid-ads team that sells through an online checkout and wants ad-level results inside an ads-manager view; choose Admira if your sales close in a CRM or on WhatsApp, you sell in Mexico or LATAM, or your team works in Spanish. Both start at $199 per month. Admira is our product, so this page states where each tool fits and links the sources we used.

Admira vs Cometly at a glance

AdmiraCometly
Best forLead-gen and B2B teams in Mexico, LATAM and the USPaid-ads teams, mostly US ecommerce and online offers
Starting price$199/month (Starter)$199/month (Lite), as listed on TrustRadius; check cometly.com for current pricing
Next tier$399/month (Growth, up to 6 seats)$499/month (Standard), same source
WhatsApp ad attributionYesNot advertised
Spanish-speaking supportYesNot advertised
MethodsMulti-touch attribution, marketing mix modeling and lift testsMulti-touch attribution with server-side conversion sync
OnboardingAbout two weeks, done with the Admira teamSelf-serve setup

When does Cometly win?

Cometly fits teams that run mostly Meta and Google, review ad-level results every day in an ads-manager layout, and sell through an online checkout. If your conversion happens on your website and you want a fast self-serve setup, it is a reasonable pick.

When does Admira win?

Admira fits teams whose leads go through sales reps, WhatsApp or long cycles, and whose leadership needs revenue by channel rather than ROAS by ad. It joins Meta, Google, TikTok, Click-to-WhatsApp and your CRM in one multi-touch attribution view, and cross-checks it with marketing mix modeling. For B2B pipelines, see B2B marketing attribution; for WhatsApp-heavy funnels, see how to track WhatsApp ads to revenue.

How to switch from Cometly to Admira

  1. Keep your UTM naming convention exactly as it is.
  2. Run both tools for 30 days and compare channel-level revenue for the same window.
  3. Move your Conversions API events to Admira once the numbers reconcile, so ad platforms keep learning without a gap.

FAQ

Is Admira cheaper than Cometly?

Both start at $199 per month. Admira's second tier is $399 with up to 6 seats; Cometly's is listed at $499 on TrustRadius.

Does Cometly track WhatsApp ad sales?

Its site did not advertise WhatsApp attribution when we checked in October 2026. Ask Cometly to confirm before you buy.

Does Admira replace GA4?

No. Keep GA4 for site analytics; Admira adds CRM revenue, WhatsApp and cross-channel attribution on top.

Can I run both tools at the same time?

Yes. Running both for 30 days on the same window is the cleanest way to compare.

Which is better for B2B?

Admira, when deals close in a CRM over weeks or months. Cometly is built around paid-ads results.

Which one supports Spanish-speaking teams?

Admira supports Spanish-speaking teams. Cometly does not advertise Spanish support.

How long does setup take?

Admira's onboarding takes about two weeks with its team. Cometly advertises a self-serve setup.

Does either do marketing mix modeling?

Admira combines multi-touch attribution with marketing mix modeling and lift tests. Cometly does not advertise MMM.

Sources checked October 2026: Cometly pricing on TrustRadius. Admira pricing: getadmira.com/pricing.